What is SEO? | SEO Explained

Introduction

SEO (Search Engine Optimization) is the practice of improving your website’s visibility in search engines like Google. It involves making changes to your content and website structure to help search engines better understand your pages.

    Google’s SEO Guidelines:
    Create high-quality, original content
Use descriptive, keyword-rich titles and meta descriptions
Ensure your website is mobile-friendly and fast
Use proper heading structure (H1, H2, H3)
Include alt text for images
Earn backlinks naturally

  

Why SEO Matters

With billions of searches made every day, appearing in Google’s search results can drive significant traffic to your website. SEO helps you reach people who are actively looking for your products, services, or content.

Best Practices

Write helpful, people-first content
Avoid keyword stuffing or manipulative techniques
Use structured data (schema.org) where appropriate
Focus on user experience and site navigation

Following these practices ensures your site is compliant with Google’s SEO Starter Guide.